Upstarts Project - Together We Create, 2019
Recent evidence confirms that the egg did in fact precede the chicken. The objective for this project was to re brand the egg for the demographic of Irish people between 25 and 35. We had to deliver one product still life with a new name, repositioning the egg in the minds of the target audience that embodies the spirit of this new finding. I took the angle of the egg as a superior being - the start of everything. I looked at references from religious iconography and drew parallels between those and the worship of celebrity culture.
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